Corporate and Foundation Relations

Maximizing Opportunities for Engagement and Giving

This white paper explores strategies for deepening current engagements and expanding new partners through corporate and foundation relations.

Advancement leaders are under pressure to grow philanthropic revenue from every available source. As a result, many chief advancement officers are increasingly concerned that their institutions are not maximizing giving from corporations and foundations.

Challenges in increasing corporate and foundation philanthropy

The corporation and foundation philanthropy landscape has become more competitive in recent years. Corporations are building deeper partnerships with fewer organizations and supporting projects that contribute to their business goals. Foundations are limiting funding to projects with a defined scope and high potential for large-scale social impact, and they are prioritizing institutions with whom they have previously worked.

Despite this competitiveness, colleges and universities have key opportunities to expand current corporate and foundation relations (CFR) engagements and gain new partners through strategic investments and planning.

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