Leveraging Existing Assets to Generate Revenue

Topics: Alternative Revenues, Revenue Enhancement, Administration and Finance, Space Utilization, Facilities and Operations

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Research Questions

  • Do universities lease out or rent campus facilities, such as an alumni or student centers, to nearby businesses for events or other purposes? Do universities sell and then lease back campus assets? 
  • Do universities repurpose assets that are underutilized during summer and holiday breaks to generate revenue (e.g., leasing university buses or parking spots)?


Administrators can generate new revenues by leveraging an institution’s existing physical and intangible assets. This report profiles alternative revenue generation strategies at six institutions, with a particular focus on the lease of campus facilities and ways to operate core university activities (i.e., teaching and research) more effectively.

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