The aftermath of the recession and unfavorable demographic shifts have combined as a serious threat to traditional business models. Ensuring future growth and success will require most campuses to make significant strategic investments in themselves to recalibrate offerings and serve a wider student population.
Planned strategic investments vary by size and type at each institution, but all will require significant capital. And unfortunately, higher education has historically struggled to adequately fund important strategic investments, especially compared to other industries.
This study examines eight tactics institutions can implement to increase central fungible dollars and fund and garner support for strategic priorities.
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