Capturing Alternative Revenues

Strategic Lessons and Compendium of Tactics for Increasing Nontraditional Operating Revenue

Topics: Administration and Finance, Transportation and Parking, Auxiliary Enterprises, Space Utilization, Facilities and Operations, Revenue Enhancement, Alternative Revenues

De-Averaging Fee Schedules

More Institutions Basing Fees on Convenience and Service

Other fees that capitalize on student desire for convenience and flexibility are shown here, along with sample amounts. Obviously, all institutions are reluctant to raise tuition and fees in general. The advantage of these fees is that each is opt-in, administered only to students who tap a particular service, not the entire student body.

The first set of fees charge students for convenience or preference. Many students are willing to pay extra for moving in early or taking courses at peak times. While leaders are understandably wary of exacerbating income disparity among students, some institutions are willing to pursue this approach, especially if they can deploy a portion of additional revenue toward aid for lower-income students.

The second set of fees is designed to share with students some of the costs of their poor or casual planning, such as late drops or lost ID cards. Colleges and universities using this approach must ensure they also provide ample communication and education on appropriate policies and deadlines.

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Considering Credit Card Convenience Fees

Recalibrating Offerings to Meet Student Need for Speed