Capturing Alternative Revenues

Strategic Lessons and Compendium of Tactics for Increasing Nontraditional Operating Revenue

Topics: Administration and Finance, Transportation and Parking, Auxiliary Enterprises, Space Utilization, Facilities and Operations, Revenue Enhancement, Alternative Revenues

Maximizing Cell Phone Antenna Lease Contracts

As cell phones become an indispensable part of campus life, they also offer one of the best opportunities for stealth leasing. In fact, the cell phone industry coined the term “stealthing”—the practice of covering cell phone antennae with foam facades so they better blend in with surroundings. Several institutions have used these facades to discretely add cell antennae to building rooftops and tap into lucrative cell leasing agreements.

Going a step further, a few institutions have utilized a cell-coverage broker. These third-party specialists meet with regional radio frequency managers of different carriers to identify coverage gaps that could be filled by new antennae on campus. The broker then proposes the new antennae to carriers, ensuring the institution maximizes the number of stealth rooftop leases.

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Increasing Sellable Space for Advertising

Can You Hear Me Now?