Capturing Alternative Revenues

Strategic Lessons and Compendium of Tactics for Increasing Nontraditional Operating Revenue

Topics: Administration and Finance, Transportation and Parking, Auxiliary Enterprises, Space Utilization, Facilities and Operations, Revenue Enhancement, Alternative Revenues

Monetizing the Parking Lot

Revenue-Generating Ideas for Both Urban and Rural Institutions

Parking lots and garages offer some of the best and most diverse options for stealth leasing. Several novel approaches are summarized here. There are many opportunities for short-term leasing, often only hours at a time, which pose minimal disruption to day-to-day campus activities. Other tactics such as rooftop solar panels do not impact faculty, staff, or students at all.

+ Download Graphic

Can You Hear Me Now?

Imperative #4: Leverage Scale to Create Beneficial New Markets