Capturing Alternative Revenues

Strategic Lessons and Compendium of Tactics for Increasing Nontraditional Operating Revenue

Topics: Administration and Finance, Transportation and Parking, Auxiliary Enterprises, Space Utilization, Facilities and Operations, Revenue Enhancement, Alternative Revenues

How to Use This Publication

Two Resources to Help Leaders Capture Nontraditional Revenues

To assist college and university business leaders in growing alternative revenue, the Business Affairs Forum offers two distinct resources within this publication.

The first resource, Imperatives for Successful Revenue Growth, details four executive-level imperatives for generating nontraditional revenue. Through illustrative case studies, this resource will help guide leaders on which types of tactics to pursue and which might work best on their campus.

The second resource is a compendium of 200 proven alternative revenue tactics, with detailed descriptions and relative dollar estimates. This resource serves as both necessary due diligence for leaders or task forces leading the effort as well as a library of revenue tactics to choose from.

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Isolating Important Lessons Learned

Imperative #1: Capitalize on Student Demand for Convenience and Flexibility