Seeking to grow enrollment, higher education institutions are picking up the pace of new academic program launches. But new market pressures, such as changing student behaviors and increased competition, have created a hostile environment for program launches. Many promising new programs fail to generate desired enrollments, or cost more than initially expected. As a result, campuses experience “profitless growth”—adding faculty, instructional resources, and perhaps some new students, but not growing the bottom line.
To help leaders avoid profitless growth, this guidebook offers ten detailed, step-by-step resources to enhance the rigor of program planning.
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