Increasing Veterans Enrollment at Community Colleges

Recruitment Strategies and Veterans Services

Topics: Community College, Veterans, Special Populations, Student Experience, Student Affairs, Student Retention and Success

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Community colleges seek to increase veterans enrollment. This brief describes community outreach strategies during each stage of military deployment and the financial and academic factors that most appeal to prospective veteran students. The brief also explores which campus services and policies create a military student-friendly environment.

  • Key observations from our research:

    1. Initiatives to increase veterans enrollment at community colleges combine outreach to local military operations with veteran-friendly campus services.

    2. Conduct outreach to veterans and their families during each stage of the deployment cycle.

    3. Highlight affordability and academic opportunities in advertising materials and recruitment conversations.

    4. Establish military-friendly policies and campus services to increase veteran retention.

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