By Stuart Davis
Enrollment declines and state budget cuts have pressured community colleges to develop alternative revenue streams. While philanthropy is perceived as a high-potential source of revenue, community college development staff cannot rely on outdated fundraising strategies, like direct mail campaigns, if they hope to provide the additional funds their institutions need.
Donor preferences have changed dramatically in recent years, particularly among younger alumni segments. Giving is better facilitated through online platforms, where donors spend the majority of their time.
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