How to capture stealth prospect applicants

Convert informal interest into formal inquiry

By Stuart Davis

As community colleges face declining tuition revenue and state funding cuts, they must find new ways to win enrollments. Traditional outreach strategies, including direct mail, on-campus recruitment events, and even face-to-face high school visits no longer resonate with the current generation of digitally-minded students. In fact, a recent ThinkEducation report found that 25% of prospective students never look to sources outside the web for information on colleges.

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