By Stuart Davis
As community colleges face declining tuition revenue and state funding cuts, they must find new ways to win enrollments. Traditional outreach strategies, including direct mail, on-campus recruitment events, and even face-to-face high school visits no longer resonate with the current generation of digitally-minded students. In fact, a recent ThinkEducation report found that 25% of prospective students never look to sources outside the web for information on colleges.
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