How to get the most from your fundraising events

(Hint: Focus less on the fundraising)

By James Hurley

Typical community college fundraising events, like golf tournaments and galas, do a great job building institutional affinity and exposing the wider community to the work your institution is doing. But what do they add to your bottom line?

Event-based fundraising is time- and resource-intensive and often struggles to actually pull in donations. Our research experts have thought about these challenges and identified ways to maximize your next fundraising event. The key to success? Focus less on soliciting donations and more on engaging the local community and cultivating new donors.

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