By Stuart Davis
Although college development staff are well aware of the power of social media, they typically avoid making direct asks on social media due to misconceptions about its potential and mistakes that others have made in the past. However, carefully planned and executed social media campaigns can not only help boost immediate fundraising goals, but also attract first-time donors to your community college.
Social media's influence continues to expand online giving
Social media usage has grown exponentially over the past five years. The graphs below profile the increase of adults using all social media platforms, not just the traditional Facebook and Twitter outlets, and make clear the reality that most Millennial donors prefer to give online.
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Launching Social Media Giving Campaigns