How one college generates warm leads for corporate training partnerships

As the economy continues to recover from the Great Recession, employers are reinvesting in talent development. A recent report from Georgetown University's Center on Education and the Workforce reveals that U.S. companies are already spending $177 billion each year training their workers. About one-third of this enormous sum goes toward contract training partnerships with external providers—including postsecondary institutions, training consultants, and trade associations.

In response to state funding cuts and enrollment declines, college leaders are turning to this corporate training market for alternative sources of revenue. How are the most progressive colleges scaling employer outreach to grow their corporate training programs?

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Growing Corporate Training Revenue

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