Translate higher education jargon to convert more applicants to enrollees

By Audrey Wilson

Jargon is used to describe complex, industry-specific language that reads as a foreign language to outsiders. Higher education jargon casts potential community college students as outsiders too, especially first-generation applicants. Prospective students are expected to learn or know terminology that many college practitioners find difficult to explain concisely.

Despite the fact that over one-third of all community college students are first-generation students, we expect them to arrive on campus with the same college-knowledge as students whose parents have talked about college their entire lives.

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