Capture students' attention during winter break

By Audrey Wilson

On campuses across the country, students are finishing exams, eagerly awaiting winter break. Community colleges must compete with the lure of the holidays, extra shifts at work, and recovery from final exams to capture student mindshare. Historically, colleges haven't given enough attention to connecting with students during the transition from semester to semester, resulting in suboptimal fall-to-spring student retention rates.

Drawing on theories from behavioral economics and "nudging," we've identified three topics to address with students—via text messaging and email—to ensure that nonacademic or "life" factors don't prevent their return to college in the spring.

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Preventing Early Attrition

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