Increasing enrollment in today’s community colleges

Eight strategies to reverse declining market share

Increasing Enrollment in Today's Community Colleges

During every economic recovery, community college enrollments decline as students return to work. However, community colleges today are losing students not only to the job market but also to other higher education institutions. From 1980 to 2002, community colleges enrolled between 40 and 44% of all undergraduates. Since then, the sector’s market share has steadily slipped to only 38%.

In today's higher education landscape, community colleges face competition not only from for-profit institutions but also from public and private universities. As universities enhance their marketing and recruiting efforts, community colleges must adopt scalable strategies to regain market share and stem revenue loss. This infographic profiles eight marketing and recruiting practices that promote enrollment growth. The first four practices allow community colleges to build a pipeline of students new to higher education, while the last four practices help them compete for students with many college options.

Download the infographic

Engage Gen Z students to increase enrollment

Your Gen Z community college students have high expectations when it comes to student experience. Join us on Wednesday, August 15 at 1:30 p.m. ET to learn how to bridge the gap between your current success strategy and the ideal student experience your team would like to achieve.

Next, Check Out

Recapturing Adult Learner Enrollments

  • Manage Your Events
  • Saved webpages and searches
  • Manage your subscriptions
  • Update personal information
  • Invite a colleague