Eliminating Enrollment Pain Points

Five Strategies to Increase Applicant Conversion Rates

Topics: Community College, Enrollment Management, Admissions, Financial Aid, Student Affairs, Student Experience, Student Retention and Success

Increasing Conversion Critical to Financial Health

Reversing Drop in Conversion Rate Could Yield $2M+

Improving applicant conversion rates by even small margins can have a significant impact on the tuition revenue a community college will collect.

Just a 5% increase in the conversion rate yields the possibility of $1.9 million in additional tuition revenue. Even 50 additional students give colleges the potential to capture $150,000, based on the average community college tuition reported by AACC. This additional revenue can support student success initiatives, critical financial needs, and staff resources that make it possible to achieve our mission.

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A National Phenomenon

Much Work Left to Do