Development and Fundraising for Adult Education

Topics: Fundraising, Advancement, Adult Learners, Special Populations, Student Experience, Student Affairs, Donor and Prospect Relations

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Research Questions

  • What administrative models do universities use for continuing education fundraising and development efforts?
  • What are the primary targets for development and fundraising outreach efforts?
  • Are fundraising efforts for some specific areas more successful than others?


This brief outlines development and fundraising efforts of continuing and professional education units, describing how they target nontraditional alumni for support. In addition to exploring how fundraising efforts are integrated into broader campus fundraising, the report identifies key differences between the giving interests of traditional and nontraditional alumni.