Emerging Practices in Adult Learner Lead Generation

Topics: Marketing and Branding, Adult Learners, Special Populations, Student Experience, Student Affairs

This is a preview of restricted content.

  • If you are an EAB member, please log in.
  • If you are logged in and still see this message, the content is outside your membership portfolio, and we invite you to learn more by contacting us.
  • If you are not an EAB member and wish to learn more, please contact us.

Research Questions

  • How do administrators generate a high volume and high quality of adult learner leads?
  • How do administrators identify underserved areas to target, and what areas are expected to grow in the near future?
  • How do marketing efforts maximize cost efficiency and return on investment?


As the adult learner market continues to grow, administrators increasingly search for new ways to attract adult learners’ attention.  This brief reviews how marketing administrators generate leads, what areas of the adult learner market they target, and what investments institutions make in lead generation efforts.

Download PDF Download PDF