Trends in Canadian Open Enrollment Professional Programs

Topics: Program Market Research, Academic Affairs, Education Programs, Academic Planning

This is a preview of restricted content.

  • If you are an EAB member, please log in.
  • If you are logged in and still see this message, the content is outside your membership portfolio, and we invite you to learn more by contacting us.
  • If you are not an EAB member and wish to learn more, please contact us.

Summary

Institutions that seek to attract additional adult learners often increase course offerings for open enrollment professional programs. This report examines characteristics of successfully expanded open enrollment professional programs, their competitive advantage over professional providers, and marketing strategies.

Research Questions

  • What open enrollment professional programs have experienced an increase in demand in recent years?
  • What program characteristics contribute to professional program growth?
  • What marketing strategies do institutions use to convey competitive advantages?