Strategies for the Engagement of Online Student Alumni

Topics: Online Education, Academic Affairs, Fundraising, Advancement, Alumni Affairs, Donor and Prospect Relations

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Summary

This report examines the engagement of alumni from online and low residency degree programs at the graduate and undergraduate level. Our analysis explores the most effective strategies that institutions use to engage online student alumni and increase alumni giving, the staff and financial resources that institutions employ, and the metrics that institutions collect to measure success in this area.

Research Questions

  • How do contacts define alumni engagement?
  • What strategies do contacts identify as most successful to engage alumni of online programs?
  • What metrics do administrators collect to evaluate the effectiveness of their alumni engagement efforts of online students?