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Webconference

Competing on Student Outcomes

How to Capture the Attention of Undecided Career Changers

Apr 10 2018

Tuesday, April 10, 2018
1:00 PM ET - 2:00 PM ET

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About the Webconference

Crowded and expensive marketing channels, and increasing consumer distraction and skepticism, make it increasingly challenging to capture the attention of today’s prospective student. This webconference will examine how progressive institutions identify relevant career and learning outcomes to highlight program value and design effective multi-channel marketing campaigns.

The series will have a special focus on attracting career changers—a largely untapped population of working professionals who are seeking a next step in their career, but aren’t necessarily considering or evaluating further education.