Improve program development decisions with employer demand trends

For many COE leaders, the to-do list for 2016 looks similar to last year’s: expand enrollments with cutting-edge programs, generate revenue to make up for declining state support, ensure existing programs remain relevant in the marketplace. Unfortunately, the program refresh and development process remains as stagnant as ever.

Don’t limit yourself to faculty hunches and sparse student surveys to surface new program ideas—consider all of the data available to drive your decisions.

Data Sources for Program Decision-Making

Data sources for program decision-making

Updated state and regional demand dashboards support your programs in 2016

To add to that list of data for program decision-making, we’re pleased to kick off the year by sharing our latest state market demand dashboards. The dashboard for each state includes the fastest-growing job titles and skills as well as employers with the largest increases in hiring needs between 2014 and 2015. New this year, at your request, we’ve also developed regional dashboards that show employer trends in each region.

Explore the state and regional dashboards now

Available Regional Demand Dashboards

Available regional demand dashboards

The latest dashboards are part of our continued focus on emerging employer trends and needs.

Thresholds to Ensure Data Reflects Statistically Significant Trends

Thresholds to ensure data reflects statistically significant trends

Expect growing needs across health care roles, technical skills, and national employers

The emerging titles, skills, and employers for each state will hold different applications for each institution. Institutions nationwide, though, will encounter similar themes across their state and regional demand data.

Emerging titles overwhelmingly describe health practitioner positions. Nursing appeared as the fastest-growing title in nearly half of states; specialized nurses for intensive care units and operating rooms experienced particularly notable demand growth. Even for institutions without clinical offerings or capacity, consider programs to serve this growing audience of health care practitioners, such as leadership or communication training. Speech language pathologist roles also emerged across states, appearing as the fastest-growing title in five states.

Rather than experiencing similar growth in demand for health care-specific skills, however, emerging skills were largely technical. Oracle competency registered as the fastest-growing skill in seven states nationwide, website development in six states. Students, regardless of program, will require technical skills to meet emerging employer needs.

Lastly, expect to see national employers experience the greatest growth, rather than state-specific employers. The U.S. Army, Blue Cross Blue Shield, and Accenture appear as fastest-growing employers across states, for example. If your unit primarily serves locally based employers, know that those employers continue to struggle to do more with less, and coming out of the recession still have not been able to increase hiring to the same intensity as larger national employers. Your local partners, however, may then experience the greatest benefit from additional training for current staff.

Consider these dashboards as another EAB tool in your toolkit

Ways to Use the State Dashboards

Ways to use the state dashboards

Pinpoint the fastest growing jobs in your state

As the pressure mounts to be first-to-market with distinctive programs, many COE leaders label new program development as highly reactive—often based more on faculty curricular interests than regional workforce needs. Discover the fastest growing job skills and titles as well as the employers with the largest increases in hiring needs between 2014 and 2015. Explore the dashboards

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Regional and State Employer Demand Profiles

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