How one school revamped their site to be high-impact and mobile-friendly

A case study from Norwich University

Topics: Online Education, Academic Affairs, Online Strategies, Marketing and Branding

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Jacob Rosch

Katie Mangan, Consultant

Feb. 6, 2015

As mobile becomes the first port of call for prospective students, it's increasingly important that COE units transition their sites to accommodate mobile devices.

When Norwich University’s College of Graduate and Continuing Studies (CGCS) set plans in motion to overhaul their web and mobile presence, they started by gathering input from the primary users of their site—students, alumni, faculty, staff, and prospects—to inform the foundation of their strategy. At the time, CGCS' online curriculum offerings were spread across two websites and the team wanted to unify that web presence into one redesigned unit website.