How the COE Forum helped UMBC launch a Master's in Health IT

Hear Chris Steele, Senior Associate Vice Provost, and other members of UMBC's COE leadership team discuss how COE Forum market research helped them determine demand and a potential curriculum for a master's in health information technology.

Following a COE Forum presentation on opportunities in the health care field, COE leaders at the University of Maryland-Baltimore Country requested the Forum's help deciding if they should launch a professional master's degree in health information technology.

The COE Forum's market research service provided UMBC with employer demand data and actionable advice to successfully launch a degree program that aligned with faculty research interests, employment demand among regional health care providers, and the requirements of legislation such as the Affordable Care Act.

Learn more about the COE Forum

Each year, the COE Forum's market research team completes hundreds of customized reports to help our 250+ member institutions validate demand for new programs and reposition existing offerings. Speak with one of our experts to hear more about how our employer-focused market research, marketing and recruiting strategy studies, and implementation resources can help you compete in an increasingly crowded market.

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