Reaching Search and Shop Students

Just as higher education has reached threshold proficiency with first-generation online marketing disciplines like SEO and PPC, student behavior has profoundly changed.

The 4 forces defining today's COE marketing landscape—and how to keep up with them

Today’s student is comfortable with and skilled at finding and comparing educational options—and they're willing to look for programs that match their educational and career advancement objectives. As a result, the appeal of mass web advertising and conventional prospecting funnels has decreased—evidenced by for-profits’ splashy investments in high-touch recruiting interfaces.

Download this study excerpt to learn:

  • How progressive institutions add value in the search process by creating differentiated messages and services for recruiting career changers
  • Exclusive benefits and career maps proving most effective at fostering repeat purchase behavior
  • How schools are rewarding word-of-mouth referrals by incentivizing current and former students to pass quality leads

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