Web Presence Optimization Toolkit

Practices for Developing a Compelling and Differentiated Website

This toolkit helps members design a website that is appealing, engaging, and ultimately effective at capturing market share in a competitive market.

Drawing upon industry best practices from across the public and private sectors, this suite of tools focuses on actionable strategies for members to use in assessing the current performance of their site, recognizing gaps in functionality, creating content that is appealing, and identifying opportunities for targeted investments.

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