About the Webconference
As students and families select a college they receive multiple emails, phone calls, texts, letters, etc. that are rarely coordinated for timing, importance, consistency, or comprehension. This uncoordinated communication stream unconsciously creates a subpar experience for students and often deters them. To boost yield, enrollment managers have to lead the development of an integrated communication plan (from first point of contact to matriculation). Participate in our webinar to learn from our co-host how an EM at a university in Texas: built campus consensus and implemented a streamlined prospect communication plan and optimized all its communications to make them more relevant, timely and valuable to students.
Presenters: Alemayehu Bahta and Gary Ray