6 Current Challenges in Recruiting and Supporting Rural Students

Voices from the field

In December 2018, the Marketing and Recruiting Effectiveness Center (MREC) convened several cohorts of higher education professionals to share their challenges and explore emerging trends in rural student recruitment and support.

This briefing is a synthesis of the six most pressing issues that emerged across this series of conversations. These challenges surfaced across member institutions of all sizes and selectivity levels, and more than 20 states across the U.S. were represented. The MREC team will use these member-generated top issues to form the basis of our current research initiative on rural student issues.

Use this briefing to:

  • Shed light on the current context institutions are operating in when recruiting rural students
  • Identify shared challenges in rural student support
  • Kickstart conversations on campus with key stakeholders regarding rural efforts

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The Rural Student Landscape

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