The Rural Student Landscape

A briefing for institutional leaders

As institutions feel pressure to recruit rural students for both mission- and business-related reasons, it is increasingly important to understand the roots of college-going culture in rural communities and the difficulties higher ed faces when it comes to rural student recruitment.

Our briefing for institutional leaders outlines the reasons why the college-going rate for rural students lags being urban and suburban peers, the primary worries rural students have about college, and the challenging nature of recruiting in rural areas across the country.

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Rural Student Population Factsheets

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