College is a powerful vehicle of social mobility in the United States, and ensuring access for a broad cross-section of the public is central to higher education’s mission. There are two additional reasons why universities stand to benefit from recruiting more low-income students. First, low-income students are the fastest-growing market for higher education—exceeding the growth of upper- and middle-class students by at least 25 percentage points in recent years. Second, the recruitment of low-income students is critical to increasing campus diversity—African-American and Hispanic families, for example, are disproportionately represented among low-income households.
Next, Check Out
Strategic Allocation of Endowed Scholarships