You already know that campus visits influence the likelihood that a student will enroll at your institution. Unfortunately, less than 10% of undergraduate prospects at most institutions ever participate in a campus visit.
Most institutions are housing an untapped reservoir of campus visitors through existing pre-college programs (e.g., summer camps, sports clinics, academic events, and dual enrollment programs). Pre-college programs draw potential prospects with demonstrated interest and emotional attachment to your institution, and at many institutions the quantity of pre-college program attendees is sizable—they surpass the number of undergraduate enrollments at most colleges and universities we’ve spoken to.
Current pre-college program data collection suffers from myriad challenges. Often, programs are hosted by various units across campus, resulting in data silos and inconsistent collection and storage systems. Lacking direction from admissions on the recruitment benefits of these data, their collection and management receives low priority, with many data missing or incomplete. We must hard-wire capture to convert pre-college participants to prospects.
Collecting the right data, right now
With fall quickly approaching, a complete overhaul of data collection processes for pre-college programs may not be possible. Instead, assign an admissions representative to oversee existing collection processes and highlight the importance of transmitting pre-college participants’ information to admissions for later follow-up. Administrators at Ferris State University implemented this practice after recognizing that data required for admissions follow-up was not being collected by the pre-college programs.