Beyond test scores: Predicting retention using application behaviors

With increased emphasis on retention and graduation, institutions are looking to Admissions to better predict student success at the beginning of the pipeline. Some institutions are now experimenting with surveys or questionnaires that measure non-cognitive variables like grit and engagement. Despite industry-wide attention, traditional non-cognitive assessments remain difficult to operationalize in admissions and have an ambiguous track record in practice.

The challenge: Operationalizing non-cognitive data

While the predictive power of non-cognitive data is clear, Enrollment Managers are concerned that non-cognitive screening tools can be gamed by applicants, are difficult to evaluate consistently, and consume too much staff time. Unlike assessments that rely on student feedback, demonstrated application behaviors are less easily manipulated. Application behaviors, like application date and frequency of contact with the institution, are already easily captured and consistently correlate with retention, particularly for at-risk student groups.

Student persistence leads to revenue opportunities

How much revenue do you need to meet your goals? How much money is really on the table? To answer these questions, request access to our student success ROI calculator and see the revenue opportunities behind student persistence at your institution.

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