Making the Academy Market-Smart Toolkit

To ensure academic programs advance their institutions’ enrollment goals, institutions must consider market demand when assessing their performance—holding academic programs accountable for serving the academic and career needs of today’s prospective students.

Despite its importance, few institutions prioritize enrollment performance in academic program planning. Even for those that do, the enrollment manager’s (EM) oversight, insight, and perspective are rarely included early or often enough. EMs can bring the voice of the market into academic program planning, review, and new program launch processes.

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Making the Academy Market-Smart

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