Strategic Allocation of Endowed Scholarships

Converting Endowed Funds into Increased Enrollments

Topics: Enrollment Management, Admissions, Financial Aid, Endowment Management, Advancement

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Executive Summary

Maintaining net tuition revenue is becoming increasingly challenging for many institutions as demographics decline and price sensitivity increases. Financial aid leveraging has buttressed enrollments for many institutions, but leadership teams and boards are becoming leery of further increases in aid budgets as discount rates approach 40, 50, or even 60%.

In an environment where every potential dollar of aid is precious, many institutions leave millions of dollars of endowed scholarship funds on the table ever year. Even when a fund is allocated, a lack of true accountability and inefficient workflow management processes mean that allocation decisions are often made in the summer or fall, missing a crucial opportunity to inflect student recruitment or retention decisions in the spring.

This white paper describes how best practice institutions have increased the share of endowed funds allocated every year and pulled allocations into the critical spring packaging period.

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