Advancement revenue composed 6.3% of total independent school revenues in 2015. While this figure might seem small, advancement remains the fastest-growing source of funding for many schools and represents a critical area for investment.
Online and mobile giving are increasingly important parts of the advancement landscape. Both mediums are particularly popular among younger alumni, making it crucial for schools to get their digital giving process right.
Unfortunately, many schools' giving sites are discouraging potential donors. In fact, these subpar platforms can lower successful gift conversions by up to 30%. Schools are leaving money on the table by not optimizing online and mobile giving options— whether it's numerous form fields, unnecessary pages, or a lacking mobile option.
On top of that, many independent schools are failing to take advantage of recurring giving, an increasingly popular option among younger donors.