Winning Donor Mindshare in the Attention Economy

Maximizing ROI from multichannel annual giving

This study presents tactical best practices schools can use to engage young alumni donors and build giving habits across the donor pool.

K-12 fundraising winning donor share in the attention economy

Young alumni represent the potential donor segment with the greatest opportunity for growth. However, unlike older donor cohorts, this segment responds more to cause-aligned messaging than traditional appeals based on institutional need. They are also much more likely to prefer mobile and online giving, rather than writing a check or giving over the phone. Advancement leaders need to rethink the content and channels of their appeals to engage these alumni now—and start building the pipeline to major gifts in the future.

Download the complete publication or explore the table of contents for six best practice solutions to activate young alumni giving and build a reliable stream of recurring gifts.

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