Leveraging Financial Aid Programs to Increase Student Recruitment and Retention

Topics: Financial Aid, Enrollment Management, Advancement Organizational Structure, Advancement, Donor and Prospect Relations

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Research Questions

  • What processes or strategies have administrators used to develop a financial aid model?
  • What funding sources are available for financial aid distribution?
  • How do administrators use financial aid to increase enrollment and retention of out-of-state and international students?


This report examines the development and use of financial aid models to recruit and retain out-of-state and international students at mid-size public institutions. Additionally, the report describes the outcomes of a strategic financial aid model.