Strategies to Increase Yield of Admitted Students

Considerations for Targeting Special Populations

Topics: Special Populations, Student Experience, Student Affairs, Admissions, Enrollment Management

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Research Questions

  • How do mid-sized regional public universities communicate with admitted students to encourage them to matriculate?
  • What strategies have universities developed to personalize and target messaging by academic interest, geography, race, or first-generation status?

Summary

This report examines the efforts of seven mid-sized regional public universities to encourage admitted students to matriculate, including targeted communication strategies for special populations, engagement tactics for families and high school counselors, and high-conversion yield events. The report also reviews demographic trends and changes in applicant behavior that may pose a challenge to admissions directors.