Programming Alcohol and Other Drug Education in Greek Affairs
Benchmarking, Implementation, and Assessment of Greek and Campus-Wide AOD Programs
Greek-affiliated students engage in binge and at-risk drinking more commonly than non-Greek undergraduates. This brief examines alcohol and other drug prevention and educational programs institutions develop for Greek students. The report considers how institutions determine their campus and Greek life needs, how programs customize campaign messages to campus culture, and how institutions assess the efficacy of these programs.
Key observations from our research:
1. Alcohol education directors employ demographic survey data about alcohol and drug use to identify campus needs and customize programming.
2. The most effective campaign strategies target culture and peer influence through social norms marketing and harms reduction messages.
3. Develop a consistent message to promote campus-wide.
4. Require alcohol abuse education courses for students who violate student conduct policies.
5. Institutions address isolated cases of drug abuse through rehabilitative medical treatment.