Innovations in Student Affairs Fundraising

Leveraging Relationships with Affinity Groups, Parents, and Alumni

Topics: Fundraising, Advancement, Alumni Affairs, Student and Young Alumni Fundraising, Donor and Prospect Relations

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Executive Summary

Eager to identify alternative sources of funding, without losing momentum on key initiatives to support student development, divisions are exploring fundraising strategies that leverage the relationships with student leaders, alumni, and parents. This study explores how to build a relationship with Development staff, create staff buy-in, and launch a dedicated fundraising operation.

By reading this study, members will learn to:

  • Develop stronger relationships with alumni affinity groups
  • Collaborate with university partners
  • Create an effective development infrastructure

Building a Relationship with Development