Developing Next Generation Career Services

Strategies for Increasing Alumni and Employer Engagement

Topics: Internships and Co-Op Programs, Career Services, Student Experience, Student Affairs, Student Employment, Experiential Learning, Alumni Career Services, Advancement, Alumni Affairs

Proactive Student Profiles

"Engagement Wanted" Campaign

Carleton College’s Proactive Alumni Outreach Efforts

Launched in 2008, Carleton College’s “Engagement Wanted” campaign is a great example of a proactive alumni outreach campaign. Each week, the institution emails fi ve student profi les to alumni and parents, asking if they can help any of the students. The program allows alumni to respond to individual students to offer advice and information.

"Engagement Wanted" Campaign

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Helping Students Make a Compelling Ask

Pilot Results Lead to “Engagement Wanted” Program Enhancements

Carleton piloted the “Engagement Wanted” program in 2008-2009. After the initial year, the career services staff used feedback to further refine the initiative. First, they collaborated with the writing center to add a profile-building workshop to help students craft compelling profiles with clear asks.

Helping Students Make a Compelling Ask

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"Engagement Wanted" Success Stories Abroad

Outreach Initiative Yields Positive Outcomes for Students and Alumni

Overall, the “Engagement Wanted” program has been a success at Carleton. Interviewees report that students have used the profiles to ask for advice, find mentors, and secure internships and jobs. The Council also learned that alumni appreciated the proactive outreach and valued the opportunity to help other Carleton students.

"Engagement Wanted" Success Stories Abroad

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Why the Generic Ask Gets Deleted

Alumni Rarely Respond to Vague Requests

Typically, career offi ces try to recruit volunteers by creating general appeals to help, which are subsequently sent out to alumni. Council analysis suggests, however, that the generic ask often fails because it requires alumni to respond and also implies that they should have ideas about how to help. Interviewees also report that some alumni may hesitate to respond to general appeals because they don’t know what is expected in terms of time, skills, and experience.

Why the Generic Ask Gets Deleted

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Alumni Event Career Panels

Involvement Calibration Matrix