Developing Next Generation Career Services

Strategies for Increasing Alumni and Employer Engagement

Topics: Internships and Co-Op Programs, Career Services, Student Experience, Student Affairs, Student Employment, Experiential Learning, Alumni Career Services, Advancement, Alumni Affairs

"Engagement Wanted" Campaign

Carleton College’s Proactive Alumni Outreach Efforts

Launched in 2008, Carleton College’s “Engagement Wanted” campaign is a great example of a proactive alumni outreach campaign. Each week, the institution emails fi ve student profi les to alumni and parents, asking if they can help any of the students. The program allows alumni to respond to individual students to offer advice and information.

"Engagement Wanted" Campaign

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Proactive Student Profiles

Helping Students Make a Compelling Ask