Responding to Students of Concern

Best Practices for Behavioral Intervention Teams

Topics: Student Affairs, Student Health and Wellness, Mental Health and Counseling, Student Health Centers, Alcohol and Drug Use, Student Experience, Special Populations, Academic Support Programs

Focusing on Student Success

The University of Rochester’s CARE Network Marketing Initiative

One institution that stands out as an exemplar is the University of Rochester, which has a comprehensive market and branding campaign focused on student success. Their message starts with the group’s name (CARE Network) and runs through their imagery of the missing puzzle piece. To bolster campus awareness, the team has developed an extensive array of promotional items and giveaways for faculty, staff , and students, such as document flags, sticky notes, and puzzles.

This extensive marketing educates people to contact the CARE Network any time they notice a student of concern.

+ Download Graphic

Shifting the Referral Paradigm

Simple, Direct, and Visible