A New Perspective

Social Media, Digital Identity, and Student Learning Outcomes

Topics: Social Media, Student Experience, Student Affairs, Student Retention and Success, Career Services, Academic Support Programs, Academic Integrity and Student Conduct, Student Health and Wellness, Academic Planning, Academic Affairs

By Reading This Study, Members Will Learn How To:

  • Use social media as a new channel to achieve student learning outcomes
  • Implement a LinkedIn profile advising program
  • Introduce students to digital identity during orientation
  • Create a campus-wide digital identity education initiative
  • Prepare staff to engage with students about digital identity and social media use

Executive Summary

Though social media use among college students has grown rapidly in recent years, many students aren’t knowledgeable about how to safely and responsibly use technology in their personal and professional lives. Unfortunately, the current approach to social media in higher education focuses on how to use platforms and how to market events.

Progressive institutions, however, are creating opportunities—inside and outside of the classroom—to teach students about how to leverage social media for career networking, positive communication, and online reputation management. Beyond the impact on students, this topic has broad implications for student affairs staff and their professional development.

Need to Revamp Your Social Media Approach?

We put together four briefings to help streamline the creation of your digital identity program, available in our Social Media Advising Implementation Toolkit.