A New Perspective

Social Media, Digital Identity, and Student Learning Outcomes

Topics: Social Media, Student Experience, Student Affairs, Student Retention and Success, Career Services, Academic Support Programs, Academic Integrity and Student Conduct, Student Health and Wellness, Academic Planning, Academic Affairs

An Emerging Market for Online Reputation Management

Vendors Capitalize on Demand from Individuals and Institutions

Online reputation problems have led a number of entrepreneurs to embrace the demand for help in cleaning up profiles. Companies such as Brand Yourself, Reputation.com, and Social Assurity offer a range of services for individuals, companies, and institutions, including keyword alerts, reputation analysis, and search result reprioritization.

Many institutions have invested in reputation management services primarily for student-athletes, and some have even purchased them for the general student population. Costs range from ten dollars per month for basic search engine optimization to several hundred dollars per hour for individualized consultations about online reputation management.

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Delaying Digital Identity Education Poses Risks

Critical to Address Digital Identity Early