A New Perspective

Social Media, Digital Identity, and Student Learning Outcomes

Topics: Social Media, Student Experience, Student Affairs, Student Retention and Success, Career Services, Academic Support Programs, Academic Integrity and Student Conduct, Student Health and Wellness, Academic Planning, Academic Affairs

Delaying Digital Identity Education Poses Risks

Social Media Use Throughout Early Years Shapes Online Reputation

Although addressing social media use and digital identity during the career process yields many benefits, earlier interventions are necessary. Students begin building their online reputations as soon as they set foot on campus, and a lack of guidance around proper usage leads many to make worrisome mistakes.

Poorly thought-out posts can prove difficult to erase once they go viral, and unfortunate search results can tarnish students’ reputations for years to come. The frequency of headline-grabbing social media gaffes by students raises concerns about long-term online reputation management.

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Realizing a Quick Impact Across Constituencies

An Emerging Market for Online Reputation Management