A New Perspective

Social Media, Digital Identity, and Student Learning Outcomes

Topics: Social Media, Student Experience, Student Affairs, Student Retention and Success, Career Services, Academic Support Programs, Academic Integrity and Student Conduct, Student Health and Wellness, Academic Planning, Academic Affairs

LinkedIn Recruiting Is Growing Rapidly…

…But Online Networking Skills and Career Services Programming Lag Behind

Despite the meteoric rise of LinkedIn use among employers, college students have been slow to adopt the platform. Less than half of college students use LinkedIn in the job search process. Additionally, more 55- to 64-year-olds have profiles than 18 to 24 year olds. In light of the challenging job market for recent graduates, these statistics merit concern especially as employers expand their efforts on LinkedIn. Students and alumni need every tool at their disposal to succeed in the job search.

LinkedIn programming at some institutions consists of large, generic workshops. This approach does not match the more customized, intensive sessions that career services units offer for resume reviews and mock interviews.

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Forced to Act First

Optimizing Student LinkedIn Profiles