To address the growing importance of LinkedIn in students’ job searches, Ryerson University created the LinkedIn Profile Advising program in October 2012. The initiative empowers work-study students to serve as peer LinkedIn advisers and offer personalized guidance on how to improve online student profiles.
Before each session, peer advisers compare students’ LinkedIn profiles and resume. During the sessions, peer advisers and students discuss the elements of a complete profile and ideas for profile enhancement. Students leave the session with a feedback form they received from their adviser listing suggestions discussed in the meeting. They can then sign up for a free professional headshot appointment. The Career Development and Employment Centre (CDEC) offers the free headshot service because LinkedIn statistics reveal that profiles with professional pictures receive more positive reviews compared to other profiles.